Sports are also a key to attracting engagement
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Are film and sports stars the secret to popularity? Yet, sports have the power to draw top-tier celebrities.
On New Year's Day 2024, Li Chen, a famous actor from mainland China, was spotted at the new landmark building in Hangzhou, Zhejiang Province, the Olympic Sports Center Comprehensive Training Hall. Li Chen is a household name in China. He's not here to watch the game or record variety shows. This time, he came as a partner of the chain sports venue brand "In Heart Park," participating in the operation of the public fitness project at the Olympic Sports Center Comprehensive Training Hall.
The chain sports venue operation company " In Heart Park," which can attract stars to invest, was established at the end of 2017. Its founder, Fang Chao, and his two partners, all born in the 1980s, are basketball enthusiasts who are optimistic about the future of sports and wellness in China and founded a company specializing in the planning and operation of sports venues.
After nearly six years of hard work, they now own 32 venues known as " In Heart Park " in mainland China. The 32nd basketball hall, which opened on the first day of 2024, is completely different from previous ones. It is located in the landmark building of the Comprehensive Training Hall of the recently concluded 19th Asian Games. Domestic top stars have joined the operation of the venue and become its partners, including Sun Minghui, a national team star. The national trend brand "Chinese Youth" also participated in resource exchange. Local government leaders also attended the opening ceremony of New Year's Day. As partners of this project, Li Chen and Sun Minghui believe that sports is a positive industry. Participating in it can not only enhance their positive image, but also through professional operation agencies, sports can become a good business project, which is worth investing.
The 19th Asian Games were held in Hangzhou, Zhejiang Province, China in September 2023. utilizing 56 competition venues, some renovated from existing or university sports venues, while others were newly constructed at great expense. After the Asian Games, how to make good use of these new and magnificent venues has become a major topic of concern to society. In fact, how to reuse large-scale international competition venues is a worldwide problem.
In the past few years, especially during the 13th Five-In the past few years, especially during the 13th Five-Year Plan period, China has issued frequent policies to promote national fitness and sports industry development. In 2019, the State Council of China issued the Notice on Issuing the Outline of Sports Power Construction, indicating that the sports industry will become a pillar industry of the national economy by 2035.
According to data from the JD.com Big Data Research Institute, driven by increasing public health awareness and national policy support, the sports industry is rapidly developing, making new achievements in meeting diverse public sports needs, enhancing sports consumption capacity, and innovating sports consumption scenarios. China has become one of the world's largest sports consumption markets, with over 500 million people regularly participating in sports activities. The sports consumption market is expected to grow to 2.8 trillion yuan by 2025.
In 2022, Hangzhou proposed a three-year action plan for embedded sports facility construction, revitalizing the city's spare spaces and building public sports facilities for all ages, promoting high-quality sports development, and continuously enhancing public satisfaction and happiness.
Fang Chao, founder of "Hardcore Park," said their successful bid for the project was thanks to their multiple venues in Hangzhou that meet embedded sports standards, highly recognized by the authorities, with many nominated as "Embedded Sports Demonstration Projects."
"After the Asian Games, Hangzhou city focuses on how to further amplify the comprehensive effects of the Games and how to effectively utilize the legacy of the Games to build a city known for hosting international competitions, which is a significant construction goal. This undoubtedly creates new spaces and opportunities for a new round of urban construction and industrial development. Yao Gaoyuan, mayor of Hangzhou, has publicly stated that Hangzhou has first-class comprehensive urban strength and large-scale event hosting capacity. The construction of the city of international competitions is a "two-way journey" between the city and sports, and a "hand in hand" between Hangzhou and the world.
Embedding multidimensional sports social spaces into the daily lives of citizens, promoting the deep integration of national fitness and health, infusing the city with a fresh vitality of trendy culture! Guided by such a philosophy, a situation of mutual benefit for all parties will be constructed.